Self-publishing has emerged as a strategic tool for entrepreneurs to establish thought leadership, attract new opportunities, and grow their personal brand. But how can you maximize its impact?
Here are some tips gleaned from my recent book Share What You Know: Writing and Self-Publishing for Entrepreneurs, Book Five in the Successful Self-Publisher Series. Below are some key highlights on effectively using self-publishing to share your expertise with the world:
The Popularity of Self-Publishing Among Entrepreneurs:
Self-publishing provides more control over your content while enabling rapid time-to-market. It also opens access to global audiences and delivers higher profit margins compared to traditional publishing. This empowers entrepreneurs to share their unique perspectives and niche expertise.
Aligning Your Goals:
It’s crucial to align your self-publishing goals with your broader business objectives. This creates a consistent brand image while ensuring your content drives real results like lead generation and audience growth.
Follow specific writing routines, seek professional editing, and design eye-catching covers. Develop pre-launch marketing campaigns across social media, email lists, and your website. Continually promote your work post publication.
Establishing Thought Leadership:
Publishing elevates your personal brand and industry expertise. Choose topics that highlight your experience while solving your audience’s needs. Promote your work across your network and via guest posts, interviews, conferences, and webinars.
Leverage trends like ebooks, personal branding, and diverse content styles. Use AI-based tools to streamline production and optimize online discoverability. Stay vigilant against saturation and quality control issues.
Self-publishing allows sharing your knowledge on your terms while fueling your business growth. For more insights, listen to a free chapter below!
Let me know your thoughts on these self-publishing strategies. What lessons have you learned from publishing your own books as an entrepreneur?
If you haven’t published yet, what’s stopping you?
For further self-publishing resources, visit the Live For Excellence Book Store for the following publications:
Writing & Publishing as a Business – Book One in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself
Self Publishing for Fun and Profit – Book Two in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself
Content Marketing Strategies That Work – Book Three in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself
Nonfiction That Sells: Your Guide to Writing Success – Book Four in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself
Share What You Know: Writing and Self-Publishing for Entrepreneurs – Book Five in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself
Rae A. Stonehouse is an author, speaker, and self-publishing consultant dedicated to helping others embrace constant improvement and overcome challenges. With over 40 years of experience as a Registered Nurse in psychiatry and mental health, Rae brings a wealth of knowledge and passion for self-development to his writing and presentations.
As a 25+ year member of Toastmasters International, Rae has systematically built his communication abilities and self-confidence to share his insights as an author and speaker. His self-help books and personal development presentations aim to have conversational one-on-one connections with readers and audiences.
Rae is known for his wry sense of humor and sage advice delivered in a relatable coaching style. After four decades as a nurse, Rae has rewired rather than retired, actively writing and pursuing public speaking. He strives to share lessons learned to help others achieve personal and professional growth.