Writing a book can be a powerful way for entrepreneurs to share expertise, build authority, and achieve business objectives. But how do you craft compelling content aligned with those aims?
Drawing from key insights in my recent book Share What You Know: Writing and Self-Publishing for Entrepreneurs, here are strategic tips for developing self-published books that drive results:
Know Your Audience:
Conduct demographic research, analyze psychographics, and identify communication preferences. This enables tailored messaging that resonates with their values, challenges, and interests.
Set Clear Goals:
Determine specific, measurable goals like increasing website traffic by 30% or generating 500 new email list subscribers. This focuses your efforts and helps track progress.
Consult reputable sources and create an outline. Identify relevant trends and address audience questions. Thorough research builds credibility and balanced perspectives.
Map Your Content:
Create an editorial calendar detailing topics, formats, deadlines, and responsibilities. This consistent workflow ensures timely, high-quality content development and delivery.
Tailor Your Style:
Understand if your audience prefers an informal, conversational tone or a formal, professional voice. Consistency in matching their expectations builds engagement and trust.
Optimize for SEO:
Incorporate keywords naturally in headlines, content, URLs, alt text, and meta descriptions. Quality content and backlinks also boost discoverability and search rankings.
Analyze and Refine:
Regularly review metrics like traffic, engagement, and conversions to identify successful and underperforming content. Refine your strategy continually to improve results.
By deeply understanding your target audience and aligning content to your goals, you can publish a book that attracts your ideal readers. Let me know your thoughts in the comments! What strategies do you use when developing self-published books?
For further self-publishing resources, visit the Live For Excellence Book Store for the following publications:
Writing & Publishing as a Business – Book One in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself
Self Publishing for Fun and Profit – Book Two in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself
Content Marketing Strategies That Work – Book Three in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself
Nonfiction That Sells: Your Guide to Writing Success – Book Four in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself
Share What You Know: Writing and Self-Publishing for Entrepreneurs – Book Five in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself
Rae A. Stonehouse is an author, speaker, and self-publishing consultant dedicated to helping others embrace constant improvement and overcome challenges. With over 40 years of experience as a Registered Nurse in psychiatry and mental health, Rae brings a wealth of knowledge and passion for self-development to his writing and presentations.
As a 25+ year member of Toastmasters International, Rae has systematically built his communication abilities and self-confidence to share his insights as an author and speaker. His self-help books and personal development presentations aim to have conversational one-on-one connections with readers and audiences.
Rae is known for his wry sense of humor and sage advice delivered in a relatable coaching style. After four decades as a nurse, Rae has rewired rather than retired, actively writing and pursuing public speaking. He strives to share lessons learned to help others achieve personal and professional growth.