This question appears to look for a definitive answer, where only subjective responses will be provided.
If one defines ‘networking’ as the face-to-face or online interaction with another person, for business purposes and they spend all their time meeting people, at the expense of doing other activities involved in running a business, then perhaps you can do too much networking.
However, if you look at networking as composed of a series of activities, then perhaps not.
Effective networking comprises these activities [and likely even more!]:
- Face to face meeting and interaction
- Researching online the other person (before and after meeting them)
- Looking for areas of common interests
- Providing something of value to the other person (product/service) without expectation of something in return
- Keeping up to date with your connection’s developments
- Providing public and personal recognition to your connections
- Connecting your connections with other connections for mutual benefits
- Providing referrals to connections you trust
John Jantsch of Duct Tape Marketing is quoted as saying ‘If you’re not networking … you’re not working!”
Networking needs to be part of your daily activities but not at the expense of running your business.
For further discussion of business & personal networking, visit the Live For Excellence Book Store for the following publications:
52 Power Networking Tips: How to Network Like a Pro
Blow Your Own Horn! Personal Branding for Business Professionals
You’re Hired! Leveraging Your Network: Job Search Strategies That Work
Power Networking For Shy People: How to Network Like a Pro
Rae A. Stonehouse is an author, speaker, and self-publishing consultant dedicated to helping others embrace constant improvement and overcome challenges. With over 40 years of experience as a Registered Nurse in psychiatry and mental health, Rae brings a wealth of knowledge and passion for self-development to his writing and presentations.
As a 25+ year member of Toastmasters International, Rae has systematically built his communication abilities and self-confidence to share his insights as an author and speaker. His self-help books and personal development presentations aim to have conversational one-on-one connections with readers and audiences.
Rae is known for his wry sense of humor and sage advice delivered in a relatable coaching style. After four decades as a nurse, Rae has rewired rather than retired, actively writing and pursuing public speaking. He strives to share lessons learned to help others achieve personal and professional growth.