Can you do too much networking?

This question appears to look for a definitive answer, where only subjective responses will be provided.

If one defines ‘networking’ as the face-to-face or online interaction with another person, for business purposes and they spend all their time meeting people, at the expense of doing other activities involved in running a business, then perhaps you can do too much networking.

However, if you look at networking as composed of a series of activities, then perhaps not.

Effective networking comprises these activities [and likely even more!]:

• Face to face meeting and interaction
• Researching online the other person (before and after meeting them)
• Looking for areas of common interests
• Providing something of value to the other person (product/service) without expectation of something in return
• Keeping up to date with your connection’s developments
• Providing public and personal recognition to your connections
• Connecting your connections with other connections for mutual benefits
• Providing referrals to connections you trust

John Jantsch of Duct Tape Marketing is quoted as saying ‘If you’re not networking … you’re not working!”

Networking needs to be part of your daily activities but not at the expense of running your business.

~~~

For further discussion of business & personal networking, visit the Live For Excellence Book Store for the following publications:

52 Power Networking Tips: How to Network Like a Pro

Blow Your Own Horn! Personal Branding for Business Professionals

You’re Hired! Leveraging Your Network: Job Search Strategies That Work

Power Networking For Shy People: How to Network Like a Pro